Rationale

Rationale (Team: You & I fair trade coffee break)

Our topic was about fair trade coffee break. Our target audience was creative university students who desire to see inspiring designs, therefore we have created unique design of our own using graphical elements and hand free illustration. Our designs were simply image based for the students who has no time to read and the focus was to make them be aware about the issues about child labor and inequality of trading systems furthermore respect the workers.

Our visual elements were fragile and faded in most of them to represent the workers who work behind the scene. We have used crooked hand drawn illustration to show individuality of the workers and then used flat info graphic where it shows reality of our trading systems.

Throughout two main posters ‘They are not just a number’ (one with no hand/no help), ‘They are more than a number’ (one with holding hand/help) we portrayed the idea of one person could change another person’s life by simply choosing fair trade coffee.